Fisher-Price is the infant and children’s toy division of Mattel. Established in the early 1930’s Fisher-Price is the world’s leading provider of infant and early learning toys.

In a recent study it was discovered that 9 in 10 Australian children had a Fisher-Price toy in their life time.

The Entertainment Store has created an industry first with the exciting new ‘Fisher Price Play Zone’ an activation that is designed to be done outside of school holidays and appeal to a 0 – 4 market.