Barbie is the long-standing #1 Doll & Fashion Doll brand in Australia. After 50 years in the global market, Barbie is queen of re-invention who lives by the motto ‘Anything Is Possible’.

Barbie was first created in 1959 by American businesswoman Ruth Handler, her doll was called Barbara Millicent Roberts. However, when she hit the stores her name was changed to Barbie.